Citywealth Marketing Editorial Board

Date: 27 Nov 2023

Yipei Dong

The Citywealth Marketing Editorial Board provides guidance and direction to our editorial team. Convening twice a year – virtually – the board discusses the latest trends and innovation in the wealth management and private client industries, with a focus on marketing.

Cheryl Bridge, Associate Director – Marketing, Stonehage Fleming

Cheryl Bridge

Cheryl is an Associate Director within the Stonehage Fleming Marketing team. With over 18 years’ Marketing Experience, she oversees the project management of all the UK Investment Management marketing and events. Cheryl also manages the European marketing activity for the Group.

Prior to joining the Stonehage Fleming Group in 2009, Cheryl worked for Chorion, a media company that managed and developed family entertainment brands, as a Marketing Assistant and before that Marketing Coordinator at A4G Chartered Accountants.

She has a Business Studies degree, with a major in Marketing, from the University of Greenwich. Cheryl was awarded the ‘Outstanding Individual’ award at the Citywealth 2023 Brand Management & Reputation Awards.

Esther Clark, Head of Marketing, LGT Wealth Management

Esther Clark

Esther is head of marketing at LGT Wealth Management having joined the firm in 2013. She is responsible for the firm’s marketing department across all aspects of brand, marketing and communications strategy. Esther has over 15 years’ marketing experience, having begun her career in advertising at Ogilvy and Mather before moving to specialise in private banking and wealth management at Butterfield Private Bank. Esther holds a BA from the University of Nottingham.  

Fleur Binyon, Communications Manager, Cannaccord Genuity Wealth Management

Fleur Binyon

Fleur joined Canaccord Genuity in 2022 and is responsible for corporate communications in the UK and Crown Dependencies.  Fleur has worked in financial services communications for 18 years managing corporate profile-raising campaigns both internally and externally.

Previously, Fleur worked at CME Group with responsibility for corporate communications in the EMEA region. Prior to that Fleur represented a number of wealth management firms when she worked for financial services PR agencies.

Fleur has a passion for finding the right angle to tell a story to make a commercial impact.

Kate Kirk, Director of Marketing and Communications, Ogier

Kate Kirk

Kate is global Director of Marketing and Communications at Ogier. An award-winning communications specialist whose career began in journalism, Kate has 20 years’ marketing experience spanning public, private and third sectors.

Kate has a particular specialism in professional services marketing, with previous roles managing internal and external communications at two leading offshore law firms before she joined Ogier in 2015 to lead the firm’s brand refresh, a project that won the award for Best Rebrand at Citywealth’s inaugural Brand Management and Reputation Awards in 2016. The firm’s website, www.ogier.com, gained the silver award for best website the same year.

Working within Ogier’s Business Services team, Kate provides PR and communications support to each of Ogier’s divisions and jurisdictions. As well as focusing on brand development, digital marketing and thought leadership, Kate has previously led Ogier’s internal communications and CSR programme.

Kim Lansdown, Head of Business Development and Marketing, Mishcon de Reya

Kim Lansdown

Kim is Head of Business Development and Marketing at Mishcon de Reya. Her role is to raise awareness of and maintain the Mishcon de Reya Group brands and she has responsibility for all marketing output including marketing strategy, campaigns, design and films.

After starting her career as a criminal barrister, Kim went on to work in advertising and marketing, developing international and domestic campaigns for clients such as Google, Mars, Fiat and the BBC before joining Mishcon in 2015.

Kirstie Leadley, Group Head of Digital Marketing, ZEDRA

Kirstie Leadley

Having studied with the Digital Marketing Institute and the Chartered Institute of Marketing, Kirstie has led an impressive marketing career over 21 years, with 17 years working in the finance industry.

In 2023, she was featured in the Top 50 Digital Women To Watch list and has been shortlisted for and won a number of awards throughout her career to date.

Kirstie volunteers as a mentor to women wanting to accelerate their growth through Women in Tech, Tech London Advocates and the Chartered Institute of Marketing, something she finds incredibly rewarding.

Serving as the Group Head of Digital Marketing at ZEDRA, Kirstie plays a major role in the company’s digital marketing and communications efforts, aligning with the commercial and strategic aims of the company to generate tangible results. Prior to this, Kirstie was in a generalist marketing role spanning all aspects of marketing and PR and was instrumental in the success of Fitzgerald & Law, a professional advisory practice specialising in global expansion.

Nina Isabel Koch, Head of Marketing & Communications, Lenz & Staehelin

Nina Isabel Koch

Nina Isabel Koch is a member of our marketing, business development and communications team with particular responsibility for national strategic marketing and communications. She holds a Master’s in Brand and Marketing Management, a Bachelor’s in International Hospitality Management and a degree in Business Economics.

Before joining Lenz & Staehelin in spring 2022, Nina developed and led the marketing and communications department of a renowned Swiss law firm for more than seven years. Prior to that, she was responsible for the events department of the Swiss management hub of an international FMCG business.

Oliver Tregoning, Head of Marketing, JM Finn

Oliver Tregoning

Oliver joined JM Finn in September 2013 to head up the marketing function, from Canaccord Genuity Wealth Management. Prior to that, Oliver worked in the asset management industry, most recently at Lehman Brothers Asset Management as head of marketing for Europe. He has worked for a number of firms during his 25 year career, always in a sales and marketing capacity. Oliver holds the Level 6 CIM Diploma in Professional Marketing from the Chartered Institute of Marketing and has been a member of the management committee at JM Finn since 2021.

Victoria Carroll, Marketing Director, London & Capital

Victoria Carroll

Victoria joined London & Capital in 2018 and is responsible for all areas of marketing, PR, and communications for the Group. Victoria joined London & Capital from HSBC where she spent 10 years working across Corporate and Private Banking, making the move into marketing in 2015. She holds a BA in Economics and a BSc in Financial Markets and Management.

Since joining London & Capital, she has overseen continued evolution of the company’s brand and outreach efforts across the UK, Europe, and Barbados. Notably, in 2020 she spearheaded a comprehensive rebranding initiative. She successfully reimagined the firm’s brand identity, website, and marketing collateral, resulting in a significant boost to the company’s online presence and recognition.

Victoria’s impact extends to fostering diversity and inclusion within the company. At the start of 2023 she founded The LCL Network, a women’s development group, as a platform for empowerment and professional growth.