Citywealth Brand & Marketing Awards 2025

The only awards that highlight corporate brands and reputation management in the wealth management industry.

Test Judge

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Award Categories

Best newcomer

Gold – Tom Jones

Silver – Tony Harrison

Bronze – Jane Smith

Best Overseas

First – Tony Harrison

Second – Bob Hope

Another Category

Gold – John Smith

Silver – Another person

Bronze – Lady Hamilton

Shortlist title 1
  • Francesca Thomas, Price Bailey
  • Helen Wilks, RSM UK
  • James Schofield, Buzzacott
  • Menho Donoghue, Grant Thornton UK
  • Samuel Taylor, Kingsley Napley
  • Siobhan Lyons, IQ-EQ
  • Val Wheeler, Penningtons Manches Cooper
Shortlist Best Newcomer
  • Francesca Thomas, Price Bailey
  • Helen Wilks, RSM UK
  • James Schofield, Buzzacott
  • Menho Donoghue, Grant Thornton UK
  • Samuel Taylor, Kingsley Napley
  • Siobhan Lyons, IQ-EQ
  • Val Wheeler, Penningtons Manches Cooper
Another Shortlist Category
  • Francesca Thomas, Price Bailey
  • Helen Wilks, RSM UK
  • James Schofield, Buzzacott
  • Menho Donoghue, Grant Thornton UK
  • Samuel Taylor, Kingsley Napley
  • Siobhan Lyons, IQ-EQ
  • Val Wheeler, Penningtons Manches Cooper

Individual Categories

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Best Newcomer

Awarded to an inmerdual that has joined the industry over the past 12 months and shows exceptional potential. Submissions should outline the scope of their work, their specific contributions and the results it has produced.

Best CRM Individual

Awarded to a CRM individual that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the nominee has produced outstanding tangible results.

Best Digital Marketing Individual

Awarded to a marketing individual that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the nominee has produced outstanding tangible results.

Best Marketing Executive

Awarded to a marketing individual that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the nominee has produced outstanding tangible results.

BD / Relationship Manager of the Year

Awarded to a marketing individual that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the nominee has shaped the marketing team and its practices to produce outstanding tangible results.

Best Marketing & Communication Manager / Associate Director

Awarded to a marketing individual that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the nominee has shaped the marketing team and its practices to produce outstanding tangible results.

Best Marketing & Communication Director

Awarded to a marketing individual that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the nominee has shaped the marketing team and its practices to produce outstanding tangible results.

Rising Star

Awarded to an individual that has consistently displayed creativity, innovation, and impact of their work making them a future leader in the industry. Submissions should outline the scope of their work, their specific contributions and the results it has produced.

Organisational Categories

Best Product / Service of the Year

Awarded to an exceptional product or service that has been introduced over the past 12 months. Submissions should outline the new product or service, what makes it innovative and how the marketing team distributed and promoted content about the new product or service.

Best Events Programme of the Year

Open to companies who have created/run/developed exceptional events platforms over the last 12 months. Judges will be interested to know any metrics to demonstrate effectiveness as well as the vision and strategies employed in delivering the events program.

Best Webinar of the Year

Open to companies who have created/run/developed exceptional webinars over the last 12 months. Judges will be interested to know any metrics to demonstrate effectiveness as well as the vision and strategies employed in delivering the events program.

Best Blog / Podcast of the Year

Open to companies who have created/run/developed exceptional blog / podcast over the last 12 months. Judges will be interested to know any metrics to demonstrate effectiveness as well as the vision and strategies employed in delivering the events program.

Best Social Media Marketing

Judges will be looking for a campaign that makes creative use of social media to achieve specific objectives. Submissions should outline the objectives of the campaign, how social media was used and coordinated, and the tangible outcomes of the campaign. Campaigns will be judged according to how creatively and effectively social media was used to achieve the objectives.

Best Use of LinkedIn

Awarded to an exceptional LinkedIn campaign and use of LinkedIn over the past 12 months. Submissions should outline the new product or service, what makes it innovative and how the marketing team distributed and promoted content about the new product or service.

Best Initiative of the Year

Awarded to a team that uses initiative and insight that challenges the status quo and shows leadership in shaping the industry. Submissions should outline how a new vision is being implemented, why it makes a significant change, and how it alters the industry.

Best Marketing Strategy

Awarded to an exceptional marketing strategy that has been introduced over the past 12 months. Submissions should outline the marketing strategy, what makes it innovative and how the marketing team distributed and promoted content marketing strategy.

Brand of the Year

Judges are looking for an exceptional brand that coherently represents the company. Submissions should outline what their brand represents, how this is accomplished, and the benefits that the brand brings to the company. Submissions will be judged according to how creatively and coherently the brand’s meaning is represented across different touchpoints and how the brand impacts the company’s revenue development. Entrants are able to use metrics they deem appropriate to show the brand’s benefit to the company over the past 12 months..

Brand of the Year – Crypto

Judges are looking for an exceptional brand that coherently represents the company. Submissions should outline what their brand represents, how this is accomplished, and the benefits that the brand brings to the company. Submissions will be judged according to how creatively and coherently the brand’s meaning is represented across different touchpoints and how the brand impacts the company’s revenue development. Entrants are able to use metrics they deem appropriate to show the brand’s benefit to the company over the past 12 months..

Best Employee Brand of the Year

Judges are looking for an exceptional brand that coherently represents the company. Submissions should outline what their brand represents, how this is accomplished, and the benefits that the brand brings to the company. Submissions will be judged according to how creatively and coherently the brand’s meaning is represented across different touchpoints and how the brand impacts the company’s revenue development. Entrants are able to use metrics they deem appropriate to show the brand’s benefit to the company over the past 12 months..

Best Rebranding Campaign

Judges are looking for an outstanding campaign that transformed the meaning of a company’s brand. Submissions should outline where the brand started, a description of the campaign that was used to change the brand’s meaning, and what resulted after the campaign. Campaigns will be judged according to how innovative and effective the campaign was at transforming the meaning of the brand over the past 12 months.

Best Communications Campaign

Judges are looking for an outstanding campaign for a company’s brand. Submissions should outline where the brand started, a description of the campaign that was used to change the brand’s meaning, and what resulted after the campaign. Campaigns will be judged according to how innovative and effective the campaign was at transforming the meaning of the brand over the past 12 months.

Best ESG Communication Campaign

Judges are looking for an outstanding ESG campaign for a company’s brand. Submissions should outline where the brand started, a description of the campaign that was used to change the brand’s meaning, and what resulted after the campaign. Campaigns will be judged according to how innovative and effective the campaign was at transforming the meaning of the brand over the past 12 months.

Corporate Thought Leadership

Awarded to a team that uses initiative and insight that challenges the status quo and shows leadership in shaping the industry. Submissions should outline how a new vision is being implemented, why it makes a significant change, and how it alters the industry.

Corporate Thought Leadership – Crypto

Awarded to a team that uses initiative and insight that challenges the status quo and shows leadership in shaping the industry. Submissions should outline how a new vision is being implemented, why it makes a significant change, and how it alters the industry.

Marketing & Communication Team of the Year

Awarded to the team that has made a substantial impact on a firm’s results over the past 12 months. Submissions should outline how the team played a critical role in the firm to produce exceptional results.

Communications & PR Agency of the Year

Awarded to an external PR Agency that has consistently displayed well-coordinated, creative, and impactful PR campaigns over the past 12 months. Submissions should outline key campaigns and their impact.

Best Overall PR

Judges will be looking for a well-coordinated PR campaign that most effectively distributes content and impacts the audience. Submissions should outline the objectives of the campaign, methods used for distribution, and metrics used to measure its impact. Campaigns will be judged according to how coherently and creatively the campaign was executed and its resulting impact in terms of awareness or engagement.

Best Sponsorship/Partnership

Judges will be looking for a Best Sponsorship/Partnership. Submissions should outline the objectives of the campaign, methods used for distribution, and metrics used to measure its impact. Campaigns will be judged according to how coherently and creatively the campaign was executed and its resulting impact in terms of awareness or engagement.