Wonder at the world of Watches
From 13 to 15 April, Geneva becomes the ‘international capital of Time’ as the Watches and Wonders exhibition descends on the city. With 54 exhibiting brands, it’s the place to be for timepiece enthusiasts seeking something special.
The industry’s biggest trade show will bring the latest and greatest offerings from the most iconic watch brands around the world. Expect Rolex, Seiko, TAG Heuer, A. Lang & Sohne, Hublot, IWC Schaffhausen and Jaeger LeCoultre, just to name a few of the 54 brands exhibiting this year. Brands, representatives, retailers and executives from around the world will gather in Geneva to discuss the future of the industry and unveil their latest mechanical miracles.
New for the 2024 iteration of the show, members of the public will be able to register for product presentations in small groups to get a close look at these timepieces and learn about their grand complications. The Salon will also offer exclusive guided tours led by watchmaking experts. Registrations can be made onsite.
The freshly inaugurated Auditorium will be hosting a curated program of 10 watchmaking conferences across the weekend, covering a range of hot topics including current affairs, economy, society, and technology. Technology will be big at this year’s show, with a focus on the future of microtechnology, its materials, and its design.
Schools, startups and exhibiting brands have been asked to collaborate with ‘The LAB’ to reimagine their vision of ‘watchmaking for tomorrow’. Around fifteen projects created by students from ECAL, one of Switzerland’s leading universities of art and design, will be showcased.
The show also encourages attendees to make the most of the city outside the walls, with the ‘In the City’ program hosting free cultural and educational activities at the new Village Horloger on the Pont de la Machine in Geneva. If you’re already in the city, an evening event on 11 April with DJs, live music, and street performances is open to all.
For all the details on this event, click here.
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