Quiet Luxury leads the way for corporate gifting trends in 2024
Luxury goods from ‘quiet luxury’ brands such as The Row, Brunello Cucinelli, Loro Piana were also highly sought after.
These discreet, timeless pieces allow companies to gift subtle yet sophisticated items, appealing to modern tastes influenced by social media trends. The Boston Consulting Group found that 60% of luxury shoppers are now seeking subtle sophistication and lasting quality.
This year, a more understated form of luxury led the way in corporate gifting. High-end gifts including fragrances from brands such as Creed and Guerlain, as well as home fragrances from Roja Dove and Senti, offered a refined, sensory experience and were popular choices for corporate clients. These exclusive, more personal items are ideal for showing appreciation to highly valued clients and employees.
Furthermore, Harrods is celebrating the festive season in partnership with leader in quiet luxury, Loro Piana, through an enchanting “Workshop of Wonders” installation that will transform the iconic Brompton Road façade and bring an immersive holiday experience featuring stunning displays and pop-ups, to celebrate 100 years of Loro Piana’s heritage. For corporate clients, this partnership brings special access to exclusive Loro Piana pieces and limited-edition items perfect for the gifting season.
Harrods Corporate Service offers a personalised approach to luxury gifting, ensuring that each selection reflects the company’s values and the nature of the business relationship. With exclusive access to the finest brands across the globe including sought-after limited-edition items, the highly efficient team offer tailored solutions that promise to make a lasting impact, all while adhering to corporate gifting policies.
Tracy Finn, Head of Harrods Corporate Service, says: We’re fortunate that we’re able to offer a hyper-personalised approach to corporate gifting. Our team are expert curators with insider knowledge of the latest, most sought-after products and can give advice on a vast range of choices, depending on the nature of the gift required. Whether you’re wanting to wish valued clients a Merry Christmas or recognise outstanding contributions within your company, Harrods Corporate Service will ensure that you send the finest gifts for a lasting impression.
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