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Big Give sets new £1 billion fundraising target by 2030 on 15th anniversary

Date: 21 Mar 2023

Vicente Luckina Bunn

Big Give sets sights on new £1 billion fundraising target by 2030 and reveals findings of new impact report on its 15th anniversary.

Big Give sets out an ambitious new target to raise £1bn by 2030 by accelerating the fundraising of his match funding platform.

James Reed, Chief Executive of the UK’s leading recruitment company Reed, is the driving force behind Big Give, which multiplies the generosity of donors by matching the fundraising of participating charities with cash from philanthropists, foundations and companies.

The charity is celebrating its fifteenth anniversary and is today releasing the findings of an impact report showing how it has benefited the UK charity sector.

Some of the financial impact:

  • Since 2007 Big Give has raised £233m for charitable causes, including donations of £113m, match funding of £97.4m and gift aid of £20.1m.
  • 5,563 individual charities have benefited from raising money via the Big Give platform
  • 640,000 public donations have been made via Big Give’s online platform, with an average gift of £179.
  • The annual flagship event – the Christmas Challenge – accounts for £173.8m of all monies raised and in 2022, it raised £28.6m, with 1,021 charities and 79,000 donors participating.
  • Almost half of the money raised by the Christmas Challenge in 2010–2022 was for small charities with a current annual income of less than £1 million.

Big Give has pioneered the concept of match funding – asking funders to match donations to charities made by members of the public. So £50 from an individual becomes £100 for a good cause after being doubled by a Big Give match funding ‘champion’ – typically philanthropists, foundations or companies.

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