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ZEDRA hires Managing Director to lead Active Wealth offering in the UK

1 March 2021

April French Furnell

ZEDRA has hired David Rudge to lead ZEDRA’s Active Wealth offering in the UK which is aimed at servicing the needs of entrepreneurs, family business owners and private clients both in the UK and internationally. 

Through Active Wealth, ZEDRA offers an innovative approach to international high-net-worth individuals, families, entrepreneurs and relevant advisers providing guidance as well as specific solutions and strategies for complex and demanding objectives. This embraces traditional wealth solutions and harnesses the full array of expertise provided by ZEDRA globally. ZEDRA provides solutions for clients ranging from the administration of traditional diversified assets through to the establishment and management of corporate and trust structures, bespoke assets, single-family offices and funds administration.

Prior to joining ZEDRA, David spent 15 years at a leading global business services provider as the Managing Director responsible for the growth of the Corporate and Private Client business in the UK. He was also an original member of the Group's Management Board. Through his leadership, the firm successfully integrated several businesses and sectors, cementing the UK as a major focal point for the Group.

Ivo Hemelraad, ZEDRA Chief Executive Officer, commented: “We are thrilled to welcome David to ZEDRA. His significant experience in the sector will be invaluable to the firm as we expand ZEDRA’s Active Wealth offering in the UK. This dovetails with our recent strategic acquisitions of Fitzgerald & Law and Inside Pensions Ltd. Together with our existing UK Trust and Estate Planning business in Manchester, we now have a significant presence in the country and see London as the key hub for our UK Active Wealth offering, corporate and specialist services.

“In recent years, we have seen private clients and family business owners looking to deploy their wealth in more dynamic ways tailored to their specific requirements. To capture these new opportunities, clients want to partner with an agile provider that is highly efficient and can offer simplified access to a diverse range of solutions. This represents the Active Wealth philosophy and we are excited for David to lead us through the next stage of growth.”

Commenting on his appointment, David Rudge, said: “I am delighted to be joining ZEDRA at such an exciting time when the firm is actively evolving and expanding its strategy, services and global coverage. I will leverage my experience in the Private Client and Corporate Services industry, to build on ZEDRA's solid foundations and reputation for its personalised service as well as its innovative and entrepreneurial approach to business.

“Active Wealth will continue to evolve so that clients are consistently able to utilise all the specialist services that ZEDRA can provide, both in the UK and worldwide. I am looking forward to working with the excellent team at ZEDRA and further fortifying its status as a leading global provider of wealth solutions.”

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