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We use PR agency, Bell Yard, a specialist Litigation PR agency, to help us to proactively identify opportunities

23 May 2016

Calin Lapuste

Alison Burdick, marketing director at Kingsley Napley uses a specialist Litigation PR agency, to help us to proactively identify opportunities.

What social media do you use?
Many of our lawyers use Twitter to comment on news items and as a firm we use it to communicate successes and good news stories and attract potential candidates to the firm. We also use LinkedIn and blog incessantly.

What sets your brand apart?
Dealing with cross-border clients and their issues is a key component of our brand success. It means having to be comfortable helping people from all backgrounds and languages. So we have developed a range of language skills and have flair and expertise in handling Middle Eastern clients particularly.  

What third parties do you use to help with social media content; your brand and reputation?
We use PR agency, Bell Yard, a specialist Litigation PR agency, to help us to proactively identify opportunities to comment in the press both in broadcast, print and digital media.  They have strong relationships with the relevant journalists so can also ensure that we are contacted for reactive comment. We also retain branding agency, Appetite, on a consultancy basis.

Tell us about your brand and its vision?
Our brand is what gets us out of bed in the morning: the determination to help our clients succeed is as strong for us as it is for them. We are recognised as a law firm supporting individuals and businesses who need to resolve conflict, safeguarding their futures and maximising opportunities. We have a broad range of expertise within the firm which is united by understanding that our clients come to us with something that is very significant happening in their business or personal lives.

How do you protect your organisations reputation?
Our brand values are articulated well and represented at all levels and in all areas of the firm. Discretion, rigour, creativity and reassurance are a prerequisite in everyone. This is the very best way to protect our reputation: ensure consistency in how we work with our clients and with each other.

Alison Burdick is shortlisted in the Citywealth Brand Management and Reputation Awards. Vote here.

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