Three tips for private client wealth managers
KNOW YOUR CUSTOMER
Formalities and finances are not
enough. Personality and culture …
what’s important to them?
Do not expect one meeting will be
enough. Invest time.
Work out what they are not telling
you.
Be prepared to let them know you a
bit too, encouraging them to open up
– but remember they are not really
that interested … you are not
equals.
REMEMBER IT’S THEIR MONEY NOT
YOURS
Genuinely understand their risk tolerance
and return objectives.
Don’t “be clever” with their money.
Put things in terms they understand,
without condescending.
You are not there to judge their behaviour
– extravagance and inefficiency are their prerogative.
Praefinium – new investment advisor
Praefinium is an international asset management group specializing in progressive investment strategies that deliver high absolute returns.
Credit Suisse, a private banking revolution
Any stereotypes that the industry holds onto that Ariel would like to overturn? “People always think Switzerland is an expensive jurisdiction but it isn’t. We have a very competitive fee structure.”