back

Three tips for private client wealth managers

Date: 29 Sep 2009

Citywealth

KNOW YOUR CUSTOMER


Formalities and finances are not

enough. Personality and culture …

what’s important to them?

Do not expect one meeting will be

enough. Invest time.

Work out what they are not telling

you.

Be prepared to let them know you a

bit too, encouraging them to open up

– but remember they are not really

that interested … you are not

equals.

REMEMBER IT’S THEIR MONEY NOT

YOURS

Genuinely understand their risk tolerance

and return objectives.

Don’t “be clever” with their money.

Put things in terms they understand,

without condescending.

You are not there to judge their behaviour

– extravagance and inefficiency are their prerogative.


back to news