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Teenage rock stars

Date: 23 Sep 2010

Citywealth

In the wake of the Gulf Oil Spill, Sacramento-based teen band One Eyed Rhyno has teamed up with the Student Conservation Association (SCA) to raise awareness and funds for its ongoing ecosystem restoration efforts in the region. 100% of proceeds from download sales of One Eyed Rhyno’s environmentally conscious song “The Bird” will go toward SCA, to aid the organization’s work inspiring thousands of young people to get involved and take leadership roles in conserving our nation’s outdoor spaces.

“The Bird” is a soulful rock anthem employing powerful lyrics and driving rhythms to impart a message of urgency about the Gulf spill. Accompanied by a host of imagery taken in the aftermath of the disaster, the haunting music video drives home the necessity for immediate action to reverse the harm suffered by this fragile ecosystem.

To watch “The Bird” video, visit www.youtube.com/watch?v=-dRGHn_KJ7I.

The song is available for purchase through iTunes, Amazon and other online retailers.

The Student Conservation Association is the only national organization that develops tomorrow’s conservation leaders by providing high school and college age individuals with hands-on conservation opportunities in all 50 states, from urban communities to national parks and forests. In the Gulf region, SCA members have rescued sea birds and sea turtles, assessed the spill’s impact on wildlife and habitats, and created GPS/GIS maps documenting the flow of oil. The National Park Service estimates 12% of its workforce started their careers with SCA, and 70% of SCA alumni remain active in conservation – a true testament to SCA’s success in planting the seeds for future generations of conservationists. They are proud to join One Eyed Rhyno in the uphill battle to restore the Gulf of Mexico to its natural state.

About One Eyed Rhyno

Comprised of brother/sister duo James (16) and Elaine Hunter (18), along with longtime friend Andrew Daniels (17), One Eyed Rhyno is a rock band turning heads with not only their sound, but also their drive to do something. In addition to the recent beneficent release of “The Bird,” OER has appeared at countless benefits and charitable events in the San Francisco Bay Area, including Teens Turning Green, Africa Student Funds, Music for Kids, blood drives to fight leukemia, community shopping days to benefit various local nonprofits, and many church and school fundraisers. The recently took first place at the 2010 Jammies, Sacramento’s Youth Music Competition. To learn more, please visit www.oneeyedrhyno.com.

About The Student Conservation Association

The Student Conservation Association (SCA) builds new generations of conservation leaders and inspires lifelong stewardship by engaging young people in hands-on service to the land. SCA members annually perform two million hours of service on America’s public lands, protecting endangered species, restoring threatened habitats, providing visitor services and more. Founded in 1957, the non-profit SCA has offices in Boise, ID, Charlestown, NH, Oakland, CA, Pittsburgh, PA, Seattle, WA, and Washington, D.C. For more information, visit www.thesca.org.

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