Brand Management and Reputation Leaders 2017
The inaugural edition of our Brand Management and Reputation Leaders annual is compiled to offer views and insights from a selection of business development professionals who are steering private client brands and managing professional services reputations.
Consolidation and transparency are key themes in the wealth management industry but they have leaked into unexpected areas with the consolidation of brands and social media transparency. The industry has witnessed the Panama papers, a reputation scandal which threw law firm Mossack Fonseca into the spotlight and seen first-hand the reasons to ‘know your client’ as charities like Kids Company found themselves on prime-time TV with their financial affairs being aired in public.
Whatever the reasons to invest in your brand our interviewees share their thoughts to help you fine-tune your thinking. As Benjamin Franklin said “It takes many good deeds to build a good reputation, and only one bad one to lose it.”
For print copy, contact Marcela Kunova at email@example.com