Philanthropy, fun and luxury: Grey Goose vodka and Sothebys join forces for The Elton John Aids Foundation
The Grey Goose Character and Cocktails party was held last week in London to promote their vodka brand, which works with many high profile charities, but also to marry celebrities with time honoured glitz, for the benefit of the Elton John Aids Foundation.
Hosting the party for the second year, Grey Goose, came up with the novel idea of having celebrities concoct not only a cocktail but also a bar to put them on. David Furnish led the field with his Tuk Tuk, pictured above and an Indian sunset cocktail. In 2007 Grey Goose raised ¬£350,000 for the charity and by all accounts, the party has done the same and more this year. Other celeb participants included British couture designer Giles Deacon, who designs for Louis Vuitton and Ralph Lauren and was British designer of the year 2007; shoe designer Patrick Cox, who is now designing with Charles Jourdan, jeweller Theo Fennell, they of the ¬£115,000 engagement rings and silver marmite jar tops; celebrated artist Gavin Turk who does life size sculptures of famous people and Czech supermodel Eva Herzigova who had Louis Vuitton release a handbag called the Eva, in her honour.
The party started with Grey Goose cocktails; had dancing in the middle and some sitting down for more Grey Goose cocktails, until the room span and carriages beckoned.
Also at the event was Joelle Rahme, Managing Director of The newly launched Luxe Card, the UK’s first lifestyle membership designed specifically for women. “It’s a passport to an amazing array of privileges.” Says Joelle. The Luxe Card provides members with exclusive preferential rates at a host of luxury boutiques as well as a wide range of specialist lifestyle services. The card, in stylish stainless steel and with member benefits that include The Luxe Directory, holding details of lots of useful names and numbers for every type of service you might need, is ¬£325 a year. Joelle married Alex Khan, a stockbroker and nephew to Benazir Bhutto. Bhutto, became the inspirational story that gave Rahme, the encouragement, strength and determination to start her business. She says.
Tuk Tuk bar by David Furnish which was featured at the Grey Goose Character and Cocktails party, was inspired by a recent trip to India. He said “The bar is an Aladdin’s cave with a 70’s colour scheme.” Furnish’s cocktail for the evening event was an “Indian Sunset” created by David Furnish and Simon Difford (see right panel), who publishes Diffords Guides to cocktail making http://digital.diffordsguide.com
‘Indian Sunset’ cocktail by David Furnish and Simon Difford
Method: Muddle cardamom in base of shaker.
Add other ingredients, shake with ice and double strain.
Garnish: Mango slice.
50ml Grey Goose vodka. 25ml mango purée. 20ml freshly squeezed lime juice.
3 cardamom pods. 2 bar spoons ginger liqueur. 1 bar spoon sugar syrup.