Patrón Tequila launches its first-ever NFT with BlockBar.com
A rare form of luxury which will never be replicated: Patrón, the world’s number one ultra-premium tequila, has launched its first-ever NFT teaming up with BlockBar.com, the world’s first direct to consumer NFT marketplace for wine and spirits. Through BlockBar the luxury tequila brand unlocks the limited-edition Patrón Chairman’s Reserve, an exclusive aged tequila made of 100% Extra Añejo. This one-of-a-kind blend has never been released to the public and consumers who yearn to own it must hurry as only 150 individually numbered bottles will be available, exclusively on BlockBar.com. The cryptographic version will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose to redeem the physical product and have it delivered from BlockBar’s secure storage facility, safely trade its NFT version within the BlockBar.com marketplace, keep it in their virtual bar or gift it through BlockBar’s new gifting offering on BlockBar.com.
Luxury blend: Why Patrón Chairman’s Reserve is a must-have tequila
Bold innovations come out of the perfect combination of craftsmanship and creativity. Patrón Chairman’s Reserve boasts a unique wine-like quality which can do nothing but complementing the agave notes. The Patrón production team let this exquisite tequila age in a combination of Sauternes barrels (80%) and barrels made from both French Limousin and New American Oak in the Barrel Room at Hacienda Patrón, giving birth to a mystic formula where touches of honey, butter and caramel meet citrus notes of orange and tangerine.
Perfect packaging for Patrón Chairman’s Reserve
Inspired by Patrón Tequila’s birthplace in Atotonilco el Alto, Mexico, the packaging represents a piece of artwork carefully crafted using dark, polished hard wood and hammered metal to create a stylish dome-shaped box. With front-opening double doors featuring laser-cut panels, the packaging allows light to illuminate the handmade crystal decanter, which is also hand-numbered by the Patrón familia, the perfect container to host the limited-edition Patrón Chairman’s Reserve.
Launching on Tuesday 25th January at 3pm UK time, Patrón Chairman’s Reserve will be available globally at BlockBar.com/Patron. The NFT will be priced at 1.5 ETH (approx. £2,316) and could be purchased from BlockBar with Ethereum (ETH) or by credit card.
“We’re thrilled to be working with BlockBar as the first tequila brand on the platform and for PATRÓN Tequila’s first-ever foray into the NFT market with the launch of PATRÓN Chairman’s Reserve. As one of the few brands that still makes tequila by hand, it’s exciting to be able to bring our passion and dedication to perfection and craftsmanship into the digital realm to a new audience of NFT collectors.”
Kathy Parker, President and Global Chief Marketing Officer for PATRÓN.