New managing director at Zedra Singapore

Date: 24 Oct 2016


Zedra has appointed Wendy Sim to lead its Singaporean office. Sim has over twenty years’ experience working with UHNW clients across Asian markets. She joins Zedra from HSBC Trustee (Singapore) where she was assisting global families looking for Asian based structures.

Niels Nielsen, Group CEO, commented: “Asian clients will have needs that are very different from European families, where perhaps wealth has already passed through multiple generations.This is a key cultural difference and one which Wendy is well placed to understand, given her extensive experience and background.”

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