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Martin Clunes says adopt an animal this Christmas

Date: 23 Nov 2011

Citywealth

As the most recent series of the hit show ‘Doc Martin’ ends, viewers will be pleased to know that they will still be able to see the ever-popular Martin Clunes on their TV screens starring in the Born Free Foundation’s new Christmas appeal.

From today, Clunes will feature in a 40 second advert urging viewers to remember wild animals in need this Christmas by adopting an animal through Born Free.

Martin explains, “It’s always a pleasure to help Born Free and their vital work with wildlife. The animal adoptions are such a neat gift idea that helps everyone – solves a gift problem AND helps the animals and this ad is very slick and to the point. I hope lots of people help too by buying this Christmas!”

The Clinton Partnership, the agency that filmed the advert, donated their time to the cause and owner of the agency Simon Clinton, comments, “We’re proud to be supporting the Born Free Foundation. It comprises of a great, passionate team who are single-mindedly focused on keeping animals in the wild across the globe, a charity we’re delighted to be working with.”

Additionally Clintons have produced a non-Christmas version, and a 60 second viral version. Once live, the campaign will also be extended into digital and social media.

The advert’s moving Christmas message comes at a time when the needs of wild animals and the protection of endangered and threatened species are in danger of being forced off the radar by other global issues.

Martin talks emotionally about the plight of Dolo, the young lion rescued by Born Free from a solitary life of misery and suffering. Thankfully, Dolo now lives with a young rescued lioness, Safia, in a large, natural habitat enclosure at Ensessakoteh the charity’s new Wildlife Rescue, Conservation and Education Centre in Ethiopia.

By adopting this majestic young lion, people will support Dolo’s lifetime care at the Centre, as well as the charity’s other life-saving work and mission, to ‘Keep Wildlife in the Wild’.

Born Free’s Animal Adoptions make the ideal Christmas present and include individual animals such as Emily-Kate, (the wild elephant named after Martin’s own daughter), Tom and Misha the dolphins (dramatically rescued from a dilapidated Turkish concrete pool), Matilda, the Sri Lankan elephant calf, Roque the tiger, Menelik the cheetah, Afrika the orphan chimpanzee and more.

All these animals can be adopted for a whole year for just £30.

www.bornfree.org.uk/give/adopt-an-animal

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