Jimmy Choo announces the launch of Project PEP

Date: 10 Nov 2009


Jimmy Choo announces the launch of Project PEP with the Elton John AIDS Foundation. This project is designed to support the funding of the Simelela Centre in South Africa. The Vibrant capsule collection features a distinctive and collectible punk rock motif print representing Jimmy Choo’s passionate and individualistic spirit.

the cause has particular resonance with Jimmy Choo because of its support and empowerment for women.

Jimmy Choo will donate 25 percent of the net sales from Project PEP. With this funding, the Elton John AIDS Foundation can directly support the pioneering Simelela Rape Centre in Cape Town that was set up in 2005, with the mission to administer victims of abuse with the vital HIV preventative PEP medication (Post Exposure Prophylaxis) and private the infrastructure for medical, counselling and legal support.

The Jimmy Choo Project PEP collection will launch in November 2009 and will be available in Jimmy Choo stores worldwide.

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