Guernsey and Collas Crill lead in image rights protection

Date: 25 Apr 2014


Collas Crill IP director David Evans has helped Loukas Mavrokefalidis who plays basketball for Panathinaikos Athens in the Euroleague protect his image rights. Mavrokefalidis joins a growing list of high-profile personalities across the globe in the world of sport, media and entertainment who have used the registry to protect and manage their personal brand and identity, both now and in the future.

Guernsey is the first jurisdiction to create a registrable image right, enabling effective management and control of the commercial use of a person’s identity, and images associated with that person, including distinctive expressions, characteristics or attributes. Collas Crill’s intellectual property specialists were among the architects of this law which came into force in December 2012, drawing on both trademark and copyright principles.

Collas Crill IP director David Evans said: “This further endorses the Guernsey Image Right as a unique way in which global personalities can have their personal rights protected and managed effectively for the first time anywhere in the world.”

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