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Franck Muller unveils new collection Remember

25 January 2019

April French Furnell

Franck Muller recently welcomed more than 2,500 guests to its Geneva estate, at the heart of the Watchland site, for the 29th edition of the World Presentation of Haute Horlogerie, from January 14th to 18th. A week during which the Maison presented its new premises, as well as the Remember collection, which joins the already iconic Vanguard Crazy Hours™.

The watchmaking elite met there to discover the two freshly completed buildings, on the spot where Franck Muller first settled in 1994. A huge construction project providing an additional 16,000 m2 that now makes it possible to accommodate on a single site the 450 craftsmen and employees required to handle each stage of watch production. These two new buildings, which represent an additional 16,000 m2 of floor space, underline the unique character of the Watchland site. Featuring characteristic Swiss architecture, they vividly illustrate the success of the Maison Franck Muller. Vartan Sirmakes, the watch brand's Chief Executive Officer said he was "happy to be able to welcome so many people to this unique place and to share the passion that drives us".

The 2,500 participants in the event were able to stroll through the gardens of this undeniably beautiful place, as well as enjoy encounters inside the two new buildings with the brand's watchmakers, whose know-how and expertise are well established.

On this occasion, Franck Muller unveiled several of its 2019 collections, including the Vanguard Crazy Hours™, Vanguard™ Lady Skeleton, Vanguard™ Racing, Vanguard™ Yachting Anchor Skeleton and Skafander. Not to mention a new collection featuring an avant-garde reading of time, named Remember.

Remember, which lives up to its name as an invitation to recall, to recollect, everything and at all times, offers an unconventional reading of time, in a counterclockwise direction. The applied Arabic numerals gracing a sunray guilloché dial appear in the opposite direction to the conventional order, thanks to a mechanical self-winding movement that notably offers a 42-hour power reserve. Beating at a frequency of 28,800 vibrations per hour, the heart of the watch reinvents the reading of time. The undeniable Master of Grandes Complications blends poetry, technique and precision in this elegant and disconcerting timepiece, available in rose gold, white gold or steel.

 

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