Seven Dials in London’s West End launches new Christmas installations with a fashion and food shopping event. On Thursday 17 November, from 5 to 9pm, you can take part in the launch and get a 20% discount across 100 local brands. The seven streets will be closed to traffic and filled with live music from 10-piece brass band the Old Dirty Brasstards. Monmouth Street will also be home to free wreath making, s’mores, enchanted beauty bar for festive nails and fashionable braids. You can pop for a festive drink at a pop-up alfresco winter bar on Earlham Street.
Seven Dials is a well-known destination for Christmas shopping, with its flagship boutiques, beauty and grooming salons and a host of restaurants. Brands include Miller Harris, Nixon, Orla Kiely, Finisterre, Laura Lee, Farah, Bailey Nelson, Benefit, Tatty Devine, Kiehl’s, Superga, Caudalie, Carhartt WIP and Size. Get a 20% discount off Christmas cocktails and menus from Balans Soho Society, Cassanova & Daughters, Talli Joe, Monmouth Kitchen and POD. In addition, Cure & Cut will be hosting an outdoor winter bbq, VICO will be hosting the art of Gelato demos and you’ll receive a free glass of Prosecco with every pizza at Neapolitan specialists Rossopomodoro.
At 6pm, the brand new Christmas lights will be launched around the central monument and visitors will be also able to take a walk through an enchanted forest.
Seven Dials will be supporting London’s homelessness charity The Connection for the event and Seven Dials tote bags will be available to purchase in exchange for a £3 donation.