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Bespoke fine jewellery brand Vashi arrives on Old Bond Street

29 November 2021

April French Furnell

Vashi is delighted to announce that its newest flagship store will open on the corner of Old Bond Street and Piccadilly in spring 2022.

Old Bond Street is the home of luxury retail, and for the first time, a truly modern brand is offering a new way to shop in this historic location.

The first brand in the world to bring casting in-store and the only one that truly welcomes customers into the design and making process, Vashi creates better jewellery in a better way – and it is bringing this revolutionary experience to Old Bond Street.

As with the brand’s Covent Garden flagship, this new space has been reimagined in partnership with New York-based creative studio Mythology, whose clients include Peloton, Tesla, Google and Warby Parker. Vashi’s signature state-of-the-art workshop will serve as the beating heart of the iconic 4,500 square foot space, drawing back the curtain on fine jewellery and inviting customers to become part of the process.

Everyone is invited to step in-store and discover jewellery making for themselves. Customers can watch casting in-house, where 100 percent recycled precious metal is melted in furnaces that reach almost 2,000 degrees celsius, or work with the brand’s designers to create a one-of-a-kind piece that’s brought to life with 3D modelling. Jewellery can be made even more personal with a unique engraving, and customers can see theirs appear in real time in the laser lab.

Paying homage to the history of the location and bringing this unique experience to life, Vashi Old Bond Street will be the seventh location within the brand’s portfolio – and its most personal to date.

“This year has been enormous for Vashi, and I am thrilled to announce the opening of our newest flagship in 2022. We are creating a space on Old Bond Street where our customers can come in and instantly feel relaxed – whether they want to see diamonds up close or just have a drink at the bar. And I can’t wait to welcome them.” – Vashi Dominguez, Founder, Chairman and CEO

vashi.com

@vashiofficial

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