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Belgian butler school opens offices in London

22 September 2015

Due to the big demand for butlers, School for Butlers & Hospitality opens a second office in London. The Belgian butlers are very much in demand because they speak several languages and they show flexibility.

“London remains the home of traditions and butlers, so the demand for our butlers is rising,” says Vincent Vermeulen, director of the butler school. “Clients like our butlers because they speak easily up to three languages. On the other hand, clients like to have our services closer to home, no matter how small the world gets. That is why we are opening offices in Regent Street. ”

The school opened its doors in May 2013 and has a proven track record so far. More than forty butlers were trained, several were placed in private families around the world and the school was recognized by City & Guilds. Not only private people find their way to the services of the school but the corporate world is very keen on these new fresh training techniques. Contracts have been established with premium car brands, five star hotels and even one of the biggest private superyachts in the world.

“When I started the school I never expected it to be an international brand so fast,” says the managing director. “I have the privilege of being invited as a speaker in the corporate world and demands from abroad soon followed. The techniques we learn our butlers seem to work very well with employees of certain multi-national companies. They love what we do and keep inviting us back.”

In the early spring of 2016, the first book will be published about what we can learn from butlers in our private and professional lives.

The butler trade is one of the oldest in the world. Nevertheless, School for Butlers & Hospitality don't shy away from innovation. “From the start we have been working with the latest technologies. Every course is supported in an audio-visual way. In addition, student actions are filmed and analyzed on body language and posture,” explains Vincent Vermeulen. “Lately we get a lot of demands for online trainings. It’s not that easy to do for a traditional and practical profession but we have found a formula to combine online trainings with shorter on-site presence. It saves a lot of time and costs. Our profession is not what it was thirty years ago and therefore we have to keep anticipating to the needs of the market,” concludes the principal of the school.

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