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Brand Management and Reputation Awards

Event Date: 15 June 2017

 

 

Voting Form

Voting is closing on 19 May 2017. Please note you can access this voting form only once. We'd also like to remind you that you are not allowed to vote for the company you work for, nor for your colleagues working for the same company. Any such vote will be automatically deleted.
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Shortlist

Voting is closing on 19 May 2017. Please note you can access this voting form only once. We'd also like to remind you that you are not allowed to vote for the company you work for, nor for your colleagues working for the same company. Any such vote will be automatically deleted.
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Now in their second year the Brand Management and Reputation Awards, highlight the best brands emerging in a consolidating financial industry. They also recognise the ever-important business services function, teams who are supporting business profit and navigating reputational risk for their organisations in the digital world.

The inaugural 2016 Brand Management and Reputation Awards attracted a hundred marketing and PR professionals from more than thirty companies within the wealth management industry who attended the conference and awards reception.

The contest received over two hundred submissions that were reviewed by an independent judging panel.

 

The 2017 Brand Management and Reputation Awards will provide:

  • Benchmarking with all sizes of organisation
  • Brand and campaign evaluation
  • Brand visibility
  • Peer networking for you and your team
  • Market intel – analysing marketing spend
  • Social media analytics 

 

Brand Management & Reputation Awards 2016 results

 

For any information about the awards process, please contact Lina Petkova
Email: tpetkova@citywealthmag.com; Tel: +44 (0)207 487 5858
 

For any information about ticket bookings or becoming a sponsor, please contact Calin Lapuste
Email: clapuste@citywealthmag.com; Tel: +44 (0)207 487 5858
 

Click to hear Calin Lapuste's interview about Brands and Ryan Lochte on BBC Radio: http://www.bbc.co.uk/programmes/p044trmd

 

Booking Reservations

For any information about ticket booking, please contact:

Calin Lapuste - Relationship Manager Citywealth

Email: clapuste@citywealthmag.com

Tel: +44 (0)207 487 5858

Please download and fill in the form below. 

PDF icon Brand Management and Reputation Awards 2017 - Booking form

Submissions

Submissions are now closed. 

 

Award Entry Information

 

General guidelines:

  • Submissions must include a cover letter with an administration contact details, award category name and name of entering company/firm.
  • Each entry must be in the form of a written submission of no more than 1000 words. The judges are looking for concise written submissions that outline how your entry meets the criteria for the award.
  • Multiple submissions by firms and individuals are allowed.
  • Third party nominations are also encouraged. Please provide as much information as possible about the third party. In addition, please include contact details for the nominee.

 

Brand Management and Reputation Awards cover letter.docx

 

Categories and Entry Criteria

 

Wealth industry awards

 

Brand of the Year (Professional Services)

Judges are looking for an exceptional brand that coherently represents a professional services company. Submissions should outline what their brand represents, how this is accomplished, and the benefits that the brand brings to the company. Submissions will be judged according to how creatively and coherently the brand’s meaning is represented across different touchpoints and how the brand impacts the company’s revenue development. Entrants are able to use metrics they deem appropriate to show the brand’s benefit to the company over the past 12 months.

 

Brand of the Year (Large, Institutional)

Judges are looking for an exceptional brand that coherently represents a large, institutional company. Submissions should outline what their brand represents, how this is accomplished, and the benefits that the brand brings to the company. Submissions will be judged according to how creatively and coherently the brand’s meaning is represented across different touchpoints and how the brand impacts the company’s revenue development. Entrants are able to use metrics they deem appropriate to show the brand’s benefit to the company over the past 12 months.

 

Best Rebranding Campaign

Judges are looking for an outstanding campaign that transformed the meaning of a company’s brand. Submissions should outline where the brand started, a description of the campaign that was used to change the brand’s meaning, and what resulted after the campaign. Campaigns will be judged according to how innovative and effective the campaign was at transforming the meaning of the brand over the past 12 months.

 

Best PR Campaign

Judges will be looking for a well-coordinated PR campaign that most effectively distributes content and impacts the audience. Submissions should outline the objectives of the campaign, methods used for distribution, and metrics used to measure its impact. Campaigns will be judged according to how coherently and creatively the campaign was executed and its resulting impact in terms of awareness or engagement. 

 

Best Digital Marketing Campaign

Judges will be looking for a campaign that makes creative use of digital media to achieve specific objectives. Submissions should outline the objectives of the campaign, how digital media was used and coordinated, and the tangible outcomes of the campaign. Campaigns will be judged according to how creatively and effectively digital media was used to achieve the objectives.

 

Best Social Media Marketing Campaign

Judges will be looking for a campaign that makes creative use of social media to achieve specific objectives. Submissions should outline the objectives of the campaign, how social media was used and coordinated, and the tangible outcomes of the campaign. Campaigns will be judged according to how creatively and effectively social media was used to achieve the objectives.

 

Overall Marketing Campaign

Judges will be looking for an exceptionally well-coordinated and implemented campaign that makes creative use of a number of communication channels to achieve specific objectives. Submissions should outline the objectives of the campaign, how various communication channels were used and orchestrated, and the tangible outcomes of the campaign. Campaigns will be judged according to the innovative and coordinated use of various channels to achieve the objectives.

 

Corporate Thought Leadership

Awarded to a team that uses initiative and insight that challenges the status quo and shows leadership in shaping the industry. Submissions should outline how a new vision is being implemented, why it makes a significant change, and how it alters the industry.

 

CSR/Foundation Brand of the Year

Awarded to a brand that has made a significant positive social or environmental impact in the 12 months. Submissions should outline how the CSR initiative or programme contributes to the core of the brand and ethical business practices, the social or environmental impact made by the brand, and how the marketing team distributed and promoted content about the CSR initiative or programme.

 

New product/Service of the Year

Awarded to an exceptional product or service that has been introduced over the past 12 months. Submissions should outline the new product or service, what makes it innovative and how the marketing team distributed and promoted content about the new product or service.

 

Best Website

Awarded to an outstanding website that provides an appealing and well-designed touchpoint for its stakeholders. Submissions should describe the website, how it represents the firm, and how it offers an innovative and useful touchpoint to its stakeholders.

 

Creativity/Innovation Award

Awarded to a marketing team that displays exceptional creativity and innovation throughout its campaigns. Submissions should outline how consistent creativity and innovation is fostered and produced within a marketing team.

 

 

Charity

 

Charity Initiative of the Year

Awarded to a charitable initiative introduced in the past 12 months. Submissions should outline the initiative, how the marketing team promoted and distributed content relating to the initiative, and the impact of the initiative.

 

Charity Marketing Campaign of the Year

Awarded to a charity marketing campaign that displayed creativity, innovation, and exceptional impact over the past 12 months. Submissions should outline the objectives of the campaign, methods used to distribute content, and the results of the campaign.

 

 

Individual Categories

 

Marketing Director of the Year

Awarded to a Marketing Director that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the Marketing Director has shaped the marketing team and its practices to produce outstanding tangible results.

 

Business Development Director of the Year

Awarded to a Business Development Director that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the Business Development Director has shaped the business development team and its practices to produce outstanding tangible results.

 

PR Director of the Year

Awarded to a PR Director that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the PR Director has shaped the PR team and its practices to produce outstanding tangible results.

 

Marketing Team/Business Development/PR Team of the Year

Awarded to the team that has made a substantial impact on a firm’s results over the past 12 months. Submissions should outline how the team played a critical role in the firm to produce exceptional results.

 

Relationship Manager of the Year

Awarded to a Relationship Manager that has displayed exceptional results and impact over the past 12 months. Submissions should outline how Relationship Manager has produce outstanding tangible results.

 

Rising Star

Awarded to an individual that has consistently displayed creativity, innovation, and impact of their work making them a future leader in the industry. Submissions should outline the scope of their work, their specific contributions and the results it has produced.

 

Best Newcomer

Awarded to an individual that has joined the industry over the past 12 months and shows exceptional potential. Submissions should outline the scope of their work, their specific contributions and the results it has produced.

 

Lifetime Achievement

Awarded to an individual that has made substantial achievements throughout their career and has played a significant role in shaping current practices.

 

PR Individual of the year

Awarded to a PR Individual that has displayed creativity, innovation and impact in their work. Submissions should outline how the PR Individual’s work has benefited firms and impacted the public’s response to the content.

 

 

External Awards

 

PR Agency of the Year

Awarded to an external PR Agency that has consistently displayed well-coordinated, creative, and impactful PR campaigns over the past 12 months. Submissions should outline key campaigns and their impact.

 

CRM Software Supplier of the Year

Awarded to a CRM Software supplier that provides innovative, well-designed, and useful software. Submissions should outline the software that is supplied, how it shapes and impacts practice, and how stakeholders benefit from and use the software.

 

The judges

An independent panel of industry judges determines the winners.

Additionally, the shortlist is published online and online voting will take place. The online vote carries the weight of one additional judge.

 

Please send entries by email to Lina Petkova: tpetkova@citywealthmag.com

NB. All award entries are treated in the strictest confidence.

 

For further information please contact:

Lina Petkova
Events and Marketing Executive, Citywealth
www.citywealthmag.com

Email:   tpetkova@citywealthmag.com
Direct:  020 7487 5858 

 

 

 

 

 

 

 

 

 

Judging Panel

Lesley Piner

Bedell Cristin

Head of Group Business Development and Marketing

Profile

An experienced marketing specialist, Lesley spearheads the business development and marketing strategy. She has responsibility for the implementation of the strategy across all the practice groups and locations and in 2016 led the implementation of the rebrand of the business. She spent her earlier career in the newspaper industry in the UK and at the head of her own marketing and PR business, before bringing her communication skills to the legal sector in the Channel Islands. Alongside her direct involvement in the corporate social responsibility culture of the firm and its commitment to community engagement that truly makes a difference, Lesley also contributes regularly to a number of charitable boards, advising them on their marketing strategies.

Gordon Puckey

Phoenix Financial PR

Founder and Managing Director

Profile

Gordon Puckey, Founder and Managing Director, Phoenix Financial PR Gordon has worked with a number of leading PR firms over the course of his career, founding boutique consultancy Phoenix Financial PR in 2005. An investment PR specialist, with almost three decades in financial services PR and marketing, Gordon has partnered with some of the biggest brands in the fields of asset management, wealth management and private banking. Today his clients include Bordier & Cie, Chelverton Asset Management and KBI Global Investors Gordon has a proven track record in creating a media environment capable of promoting brand awareness and recognition, of supporting the drive to build assets under management and interest in his clients’ services. His work has been recognised on numerous occasions by the IPR and PRCA industry awards, and in the inaugural year of the Brand Management & Reputation Awards by Citywealth. “His work has been recognised on numerous occasions, with awards from both the IPR and PRCA, and most recently in Citywealth’s inaugural Brand Management & Reputation Awards”

Caroline Ashley

Equiom

Senior Manager of Corporate Communications

Profile

With over 25 years' experience working in the finance and fiduciary industry, Caroline manages a team of five and operates from the company’s head office in the Isle of Man. As the business continues to grow both organically and through acquisition, Caroline is a vital support for the planning and execution of Equiom’s promotional activities and marketing strategy across all business lines. She is a Fellow of the Chartered Institute of Marketing and has been with the business since 2007. Equiom currently operates across ten jurisdictions.

Ghislaine Perry

Brooks Macdoland

Group Head of Marketing

Profile

Ghislaine joined Brooks Macdonald Group in 2015 as Group Head of Marketing and has almost 20 years of experience in marketing in the asset management industry. She has worked with Brewin Dolphin, Blackrock, Axa Investment Managers and Insight Investment in senior Marketing positions and specialises in developing and building brands by driving digital, strategic and product-based marketing initiatives.

Clare Jones

Profile

Clare helps brands, public figures & charities to tell their brand story through compelling content and social media outreach. She is a Chartered Marketer with a 20-year track record across the entire customer acquisition process - managing engaging, integrated campaigns across a range of channels; spearheading strategic business development projects; leading successful bids and managing numerous client relationship programmes. Clare has worked with diverse clients from law firms, such as Allen & Overy, to Chelsea Football Club She has worked in-house, in agencies, and as an independent communications consultant working with international businesses through to entrepreneurs and startups. Her experience spans B2B and B2C including consumer, sports, professional services, real estate, telecoms, technology and creative industries.

Sponsorship Packages

For any information about becoming a sponsor, please contact Calin Lapuste

Email: clapuste@citywealthmag.com

Tel: +44 (0)207 487 5858

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