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Brand Management and Reputation Awards 2019 Judges

Louise Willows
Rathbone Investment Management
Marketing Manager

Louise is a marketing manager with 20 years strategic marketing and business development experience. She joined Rathbones in 2015 after spending the previous 3 years at law firm Kingsley Napley. Prior to that she spent 3 years at Herbert Smith Freehills and previously worked for Harbottle & Lewis, Wilmer Hale and Clyde & Co. Louise read English at Leeds University and loves books. Originally from the Lake District, she enjoys outdoor activities and regularly escapes the City to go walking, kayaking and sailing with her two daughters.

Karen Waugh
Waugh Creative

With over 20 years' experience in the financial services sector spanning branding, business strategy, organisational culture and content marketing, Karen has a unique lens on the unconventional and the classic to ensure the right message is delivered for product or service.

John Evans
Hawthorn Advisors
Co-Founder & CEO

John Evans established Hawthorn in 2013. He has over 20 years’ experience working in financial and corporate communications, and reputation management. John currently advises a broad range of clients across the financial services, TMT, engineering, retail and property sectors. John also advises a number of Hawthorn’s private clients across business, politics and entertainment. Since 1997, John built his experience working at some of London’s most established communications consultancies advising clients through many high profile and often complex situations. In 2005 John started a London and Bangalore based digital production business servicing advertising agencies across Europe and the Middle East; the business subsequently raised private equity in 2005 and grew to over 80 people in 3 years. In 2010 the business was sold to an AIM listed printing solutions business. John brings his clients a rare combination of communications expertise with first-hand experience of the challenges in building and running a business. John is a fellow of the Royal Society of Arts and is married with three children. In 2018 John was included in the Spears Top Recommended list for reputation managers and won the Career Achievement Award at the CItywealth Brand Management & Reputation Awards 2018. John also sits on a government SME advisory group.

Alison Duffy
First Names Group
Group Head of Marketing, PR and Communications

As Group Head of Marketing, PR and Communications Alison is responsible for the marketing activities of First Names Group and Moore Management across all jurisdictions. A life-long marketer Alison has honed her marketing skills both in agency and working directly for brands such as Bank of Scotland (Ireland), Sony Computer Entertainment Europe (PlayStation) and Philips Electronics. Alison, a two times Brand Management and Reputation Award winner, joined First Names Group in 2015. She holds a BA in English and History and a Masters in Digital Marketing.

Kate Kirk
Global Head of Marketing

Kate is global Head of Marketing at Ogier, the Jersey-headquartered law firm with offices in BVI, Cayman, Guernsey, Hong Kong, London, Luxembourg, Shanghai and Tokyo. An award-winning communications specialist whose career began in journalism, Kate has 20 years' marketing experience spanning public, private and third sectors. Kate has a particular specialism in professional services marketing, with previous roles including leading on internal and external communications at Mourant and Collas Crill. Kate joined Ogier in 2015 to lead the firm's brand refresh, a project that won the award for Best Rebrand at Citywealth's inaugural Brand Management and Reputation Awards in 2016. The firm's website, www.ogier.com, gained the silver award for best website the same year. As well as focusing on brand development, digital marketing, thought leadership and internal communication, Kate has developed Ogier's CSR programme. Her own voluntary roles have included being regional marketing officer for Samaritans and trustee for the Jersey Child Care Trust and Jersey Heritage. Kate, who holds an MSc in International Marketing, was named Woman of the Year: Business Services at Citywealth's Powerwomen Awards 2017.

Guy Hudson
Stonehage Fleming
Head of Marketing for the Stonehage Fleming Group

Guy is Head of Business Development for Stonehage Fleming Investment Management and Head of Marketing for the Group. He has more than 30 years’ experience in asset and wealth management. Prior to joining the Group in 2013, Guy led the client services division at Heartwood and preceding to that, spent over 14 years at Newton and Mellon, where he was responsible for building Newton’s private investment business and heading asset management sales for Mellon in the US and Europe. Guy holds an MA in Modern History from Trinity College, Oxford and is a Governor of Sherborne School.

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