The Categories

• Brand of the Year (Professional Services)

  Judges are looking for an exceptional brand that coherently represents a professional services company. Submissions should outline what their brand represents, how this is accomplished, and the benefits that the brand brings to the company. Submissions will be judged according to how creatively and coherently the brand’s meaning is represented across different touchpoints and how the brand impacts the company’s revenue development. Entrants are able to use metrics they deem appropriate to show the brand’s benefit to the company over the past 12 months.

• Brand of the Year (Large, Institutional)

  Judges are looking for an exceptional brand that coherently represents a large, institutional company. Submissions should outline what their brand represents, how this is accomplished, and the benefits that the brand brings to the company. Submissions will be judged according to how creatively and coherently the brand’s meaning is represented across different touchpoints and how the brand impacts the company’s revenue development. Entrants are able to use metrics they deem appropriate to show the brand’s benefit to the company over the past 12 months.

• Best Rebranding Campaign

  Judges are looking for an outstanding campaign that transformed the meaning of a company’s brand. Submissions should outline where the brand started, a description of the campaign that was used to change the brand’s meaning, and what resulted after the campaign. Campaigns will be judged according to how innovative and effective the campaign was at transforming the meaning of the brand over the past 12 months.

• Best PR Campaign

  Judges will be looking for a well-coordinated PR campaign that most effectively distributes content and impacts the audience. Submissions should outline the objectives of the campaign, methods used for distribution, and metrics used to measure its impact. Campaigns will be judged according to how coherently and creatively the campaign was executed and its resulting impact in terms of awareness or engagement.

• Best Digital Marketing Campaign

  Judges will be looking for a campaign that makes creative use of digital media to achieve specific objectives. Submissions should outline the objectives of the campaign, how digital media was used and coordinated, and the tangible outcomes of the campaign. Campaigns will be judged according to how creatively and effectively digital media was used to achieve the objectives.

• Best Social Media Marketing Campaign

  Judges will be looking for a campaign that makes creative use of social media to achieve specific objectives. Submissions should outline the objectives of the campaign, how social media was used and coordinated, and the tangible outcomes of the campaign. Campaigns will be judged according to how creatively and effectively social media was used to achieve the objectives.

• Overall Marketing Campaign

  Judges will be looking for an exceptionally well-coordinated and implemented campaign that makes creative use of a number of communication channels to achieve specific objectives. Submissions should outline the objectives of the campaign, how various communication channels were used and orchestrated, and the tangible outcomes of the campaign. Campaigns will be judged according to the innovative and coordinated use of various channels to achieve the objectives.

• Corporate Thought Leadership

  Awarded to a team that uses initiative and insight that challenges the status quo and shows leadership in shaping the industry. Submissions should outline how a new vision is being implemented, why it makes a significant change, and how it alters the industry.

• CSR/Foundation Brand of the Year

  Awarded to a brand that has made a significant positive social or environmental impact in the 12 months. Submissions should outline how the CSR initiative or programme contributes to the core of the brand and ethical business practices, the social or environmental impact made by the brand, and how the marketing team distributed and promoted content about the CSR initiative or programme.

• New product/Service of the Year

  Awarded to an exceptional product or service that has been introduced over the past 12 months. Submissions should outline the new product or service, what makes it innovative and how the marketing team distributed and promoted content about the new product or service.

• Best Website

  Awarded to an outstanding website that provides an appealing and well-designed touchpoint for its stakeholders. Submissions should describe the website, how it represents the firm, and how it offers an innovative and useful touchpoint to its stakeholders.

• Creativity/Innovation Award

  Awarded to a marketing team that displays exceptional creativity and innovation throughout its campaigns. Submissions should outline how consistent creativity and innovation is fostered and produced within a marketing team.

• CHARITY

• Charity Initiative of the Year

  Awarded to a charitable initiative introduced in the past 12 months. Submissions should outline the initiative, how the marketing team promoted and distributed content relating to the initiative, and the impact of the initiative.

• Charity Marketing Campaign of the Year

  Awarded to a charity marketing campaign that displayed creativity, innovation, and exceptional impact over the past 12 months. Submissions should outline the objectives of the campaign, methods used to distribute content, and the results of the campaign.

• INDIVIDUAL CATEGORIES

• Marketing Director of the Year

  Awarded to a Marketing Director that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the Marketing Director has shaped the marketing team and its practices to produce outstanding tangible results.

• Business Development Director of the Year

  Awarded to a Business Development Director that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the Business Development Director has shaped the business development team and its practices to produce outstanding tangible results.

• PR Director of the Year

  Awarded to a PR Director that has displayed exceptional results and impact over the past 12 months. Submissions should outline how the PR Director has shaped the PR team and its practices to produce outstanding tangible results.

• Marketing Team/Business Development/PR Team of the Year

  Awarded to the team that has made a substantial impact on a firm’s results over the past 12 months. Submissions should outline how the team played a critical role in the firm to produce exceptional results.

• Relationship Manager of the Year

  Awarded to a Relationship Manager that has displayed exceptional results and impact over the past 12 months. Submissions should outline how Relationship Manager has produce outstanding tangible results.

• Rising Star

  Awarded to an individual that has consistently displayed creativity, innovation, and impact of their work making them a future leader in the industry. Submissions should outline the scope of their work, their specific contributions and the results it has produced.

• Best Newcomer

  Awarded to an individual that has joined the industry over the past 12 months and shows exceptional potential. Submissions should outline the scope of their work, their specific contributions and the results it has produced.

• Lifetime Achievement

  Awarded to an individual that has made substantial achievements throughout their career and has played a significant role in shaping current practices.

• PR Individual of the year

  Awarded to a PR Individual that has displayed creativity, innovation and impact in their work. Submissions should outline how the PR Individual’s work has benefited firms and impacted the public’s response to the content.

• EXTERNAL AWARDS

• PR Agency of the Year

  Awarded to an external PR Agency that has consistently displayed well-coordinated, creative, and impactful PR campaigns over the past 12 months. Submissions should outline key campaigns and their impact.

• CRM Software Supplier of the Year

  Awarded to a CRM Software supplier that provides innovative, well-designed, and useful software. Submissions should outline the software that is supplied, how it shapes and impacts practice, and how stakeholders benefit from and use the software.